Tumblr (3.0; @exblackbelt)http://exblackbelt.tumblr.com/<p>I chronicled my media usage on tuesday and wednesday. On tuesday, I produced my news show. This means that when I&#8217;m not in class, I&#8217;m working on my show. I was able to catch some SportsCenter in the morning before I left the house. Because I work in front of a computer, I was able to visit a few blogs during the day. The one constant throughout the day was Twitter. When I had a few minutes to myself, I would check Twitter.</p> <p>The next day, wednesday, is a big TV watching day. But first, my day started with Twitter and SportsCenter. Between class and my duties as a reporter, I wasn&#8217;t able to watch TV until 9:30. At that time, I was able to watch South Park and The Challenge: Cutthroat on DVR. </p> <p>In the heart of the week, I pay little to no attention to ads because I&#8217;m not watching much TV or exposed much media that isn&#8217;t my own. Whenever I do get time to watch TV, it&#8217;s by DVR. This allows me to fast forward through the breaks. The best way to target me, would be product placement. Because even during my leisure time, I multitask. When there&#8217;s a break in the action, my focus shifts. So the absolute best way to advertise to me would be through product placement.</p>http://exblackbelt.tumblr.com/post/1427366346http://exblackbelt.tumblr.com/post/1427366346Thu, 28 Oct 2010 19:28:37 -0500<p>CHAPTER 4</p> <p>What percentage of a typical budget is spent on advertising?</p> <p>A.<span> </span>25%</p> <p>B.<span> </span>20%</p> <p>C.<span> </span>30%</p> <p>D.<span> </span>35%</p> <p>How much of that percentage is spent on creative?</p> <p>A.<span> </span>5-10</p> <p>B.<span> </span>10-20</p> <p>C.<span> </span>20-30</p> <p>D.<span> </span>30-40</p> <p>CHAPTER 5</p> <p>From a qualitative research perspective, which is considered direct observation?</p> <p>A.<span> </span>Anthropology</p> <p>B.<span> </span>Sociology</p> <p>C.<span> </span>Psychology</p> <p>D.<span> </span>Biology</p> <p>When forming a creative brief, what wouldn&#8217;t make up a constraint?</p> <p>A.<span> </span>Legal and mandatory restrictions</p> <p>B.<span> </span>Surgeon’s general warning</p> <p class="p2">C.<span> </span>Side effects for pharmaceutical drugs</p> <p class="p2">D.<span> </span>A lack of creaivity</p> <p class="p2">CHAPTER 6</p> <p class="p2">What does MECCAS stand for?</p> <p class="p2">A.<span> </span>messaging every conceivable corner about the subject</p> <p class="p2"><span>B</span>.<span> </span>means end conceptualization of components for advertising strategy</p> <p class="p2">C.<span> </span>media equity comments and contributions allowed and submitted</p> <p class="p2">D.<span> </span>more education conceived from common achievements and sources</p> <p class="p2">Which isn&#8217;t considered to be a popular appeal?</p> <p class="p2">A.<span> </span>Sex</p> <p class="p2">B.<span> </span>Health</p> <p class="p2">C.<span> </span>Music</p> <p class="p2">D.<span> </span>Emotion</p>http://exblackbelt.tumblr.com/post/1311017606http://exblackbelt.tumblr.com/post/1311017606Wed, 13 Oct 2010 23:36:05 -0500